emily's gluten free uses Google Analytics to understand how people are using the website and identify areas that can be improved or removed. The Google Analytics cookies are used to produce statistics on how the site is used. These cookies allow us to count the number of visitors and to see how visitors move around the site when they're using it. This helps us to improve the way our website works, for example by making sure users are finding what they need easily.
See Google Analytics Cookie Usage on Websites for more detail.